This 12 months, Rival IQ assessed content material posted between June 1, 2021 and Might 31, 2022 on UTSA’s official (@UTSA) Instagram, Twitter and Fb channels and the @UTSAStudents TikTok channel. The official channels are managed by College Strategic Communications. The TikTok channel is managed by the Workplace of the Dean of College students.
“To develop into a mannequin for pupil success, UTSA acknowledges it should meet and serve college students the place they’re. In the present day a lot of that dialog and relationship-building takes place over social media,” stated Joe Izbrand, UTSA chief communications officer and affiliate vice chairman for strategic communications. “We’ve got a dynamic technique for reaching and connecting with college students and our prolonged group of school, workers, alumni and supporters. That technique is a robust software for advancing the fame and model of UTSA.”
Rival IQ surveyed all 358 Division I faculties and universities to develop its 2022 rating. To make sure an genuine comparability, it thought of every college’s viewers dimension by channel: followers for Instagram, Twitter and Fb and views on TikTok. In doing so, it successfully ranked the share of every establishment’s lively social media viewers.
UTSA makes use of social media to interact, inform and entertain audiences. It additionally makes use of its social channels as a customer support desk the place college students and their members of the family can achieve extra assist in connecting with different campus workplaces to ask questions or tackle considerations.
The college’s official social media presence contains the @UTSA channels on Instagram, Twitter, Fb, LinkedIn, YouTube and Giphy in addition to its new @UTSA.Roadrunners channel on TikTok, which launched in August.
Rival IQ is a digital advertising chief in aggressive social media listening. It was based in 2012 to supply private and non-private corporations with real-time entry to their social media knowledge. Its specialties embody social submit evaluation, aggressive evaluation, social media audits, social reporting and influencer monitoring. Shoppers embody Deloitte, the Denver Broncos, Indiana College, the College of Kentucky, Notre Dame and Xavier College.
This 12 months, Rival IQ’s high increased training establishments in accordance with Fb engagement charge included College of Iowa, Georgia Tech, Jackson State, James Madison and UTSA.
Total, the highest 5 faculties and universities included College of Iowa, James Madison, Utah State, Georgia Tech and Ohio College.